The festive season is a crucial time for any type of business and is more challenging because there are more competitors out there. Sometimes, it is also confusing where to start, so, in this situation, you just need to focus on the customer’s need and marketing of your products. Good marketing and correct goods as per the season are the keys to making a business profitable.
For instance, Valentine’s week is running, and you can take this as an opportunity and can run your business well by keeping the best gift for Valentine Day. As well as it is also important to use a strategic approach to attract customers and encourage sales. Here are some perfect festive marketing tips to help you achieve the most benefit during the festive season.
1] Festive Discounts and Promotions
There are many ways to attract customers and increase sales, such as offering attractive discounts on every product, especially on occasions like Valentine’s Day and others. Nowadays, couples often confess their feelings to their partners, so whatever gift item is used while proposing, you can give that gift item to him/her.
It could be a flower, bouquet, finger ring, and much more, so you can give huge discounts on those items. For this, you can consider running limited-time offers like “buy one, get one free” or “50% off on select items” to create urgency and increase sales, and after that comes the most important part, which is promotion. The way you promote will increase sales, so promote your product as much as you can.
2] Decorate Your Store As Attractive As Possible
It is said that the first impression is the last impression, so give a perfect look to your shop so that the customers get more attracted at first sight. And your customers can be both offline and online, so decorate both platforms. For example, if we talk about offline, then it is important to give a perfect look to your shop according to the festive season. Since Valentine’s Week is going on these days, decorate your shop as beautifully and attractively as possible.
To make the window display more exciting and attractive, you must create an atmosphere of romance and love by using some props like balloons or streamers using pink, red, and white colors, heart shapes, and flowers. It can help in attracting passersby and improve the overall shopping experience for customers.
3] Offer Free Shipping Or Gift Wrapping
If a customer comes to your store to order Valentine gift for girlfriend or for a boyfriend, then it is a good idea to offer free gift wrapping to entice your customers. This act will not only increase sales but also the value of your shop and the number of customers, which will be very beneficial for your overall business growth. And for your online customers, you can offer them free shipping.
Wrapping paper and ribbons come in different types, designs, and prices. If we talk about their types, then there are various options like regular colored wrapping paper, kraft, metallic, metallic glitter, foil, and many more. If customers buy gifts up to Rs 1000, they will get good quality wrappers, such as metal wrappers, to wrap the gifts. Similarly, you can also set a free gift-wrapping offer according to the gift amount.
4] Inform Your Target-Oriented Customers About Your Offers And Discounts
If we talk about marketing, then first of all, you have to understand the types of marketing, and after knowing all the types of marketing, you should implement them effectively so that you can target all types of customers. It can be mail, WhatsApp, SMS, news, and many other options.
So first of all, you have to choose the way through which you will be comfortable informing your customers; you can choose any one of the sources as per your choice. After choosing a marketing method, you can promote your festive offers such as announcing new arrivals, offering discounted prices, free wrapping and shipping, and reminding customers of upcoming events.
5] Offers And Discounts For VIP Customers
It is said that VIP and loyal customers are the backbone of any business, and it is your responsibility to engage them as VIP customers. For this, you have to offer them valuable offers and discounts, and not all VIP customers are the same. So, as per the VIP customers segmentation, you can offer them, for instance, if it is a premium customer, then you can offer free shipping, free wrapping, and discounts. Apart from this, experiential rewards, such as invitations to exclusive events, webinars, or consultations. Similarly, you can align all types of customers as per their category.
Conclusion
So, as you can see, there are many options to help you declutter your store, increase your business profits as well as engage your VIP customers. You need to focus on the customer’s needs and requirements and understand the marketing strategy.
Marketing is the best way to run your business well and sell stock goods. If customers are attracted by your offers and discounts, they will visit your store. Otherwise, if they pass by your shop, they will be attracted to see your shop beautifully decorated and then visit your shop. That is why every type of marketing is very beneficial for your good business, so market your business as much as possible.
