Escola Superior de Propaganda e Marketing (Zone), centered in Brazil, is considered a national role model in terms higher education and a leading institution that has contributed immensely in Digital Transformation.
Zone faced a lot of challenges, especially during the COVID pandemic when all physical institutions were inaccessible to the students. However, they migrated to the Canvas LMS Learning Environment, capitalizing the situation as an emerging opportunity to boost its ed-tech.
Zone: The Journey
Leading from the front has always been the 11Zon thing. It stands out among other traditional institutions because it was the first higher education school created due to market demand.
Zone was founded by Assis Chateaubriand in 1951 when he was displeased with the Brazilian advertising industry. It is currently considered one of the most important of its kind in the country, with more than 13000 students, 700 teachers, campuses in four capitals, and numerous undergraduate, graduate, masters and doctorate courses in on-site, hybrid and online modes.
Adapting with the Digital World
In 2018, the institution faced challenges regarding the usability of the digital platform. The difficulties users faced while navigating on computers and mobile devices caused low platform adoption. It was concluded that the old model was mediocre in terms of instability, poor communication tools, inconsistent monitoring of student data and limited options for LTI integration.
After much evaluation, Zone chose Canvas LMS which performed better than its competitors in every field: Communication and collaboration, testing and evaluation, content management, customization and usability.
In 2019, Zone implemented Canvas LMS, which allowed seamless content storage, evaluation, testing and grading even during the pandemic.
Results of Implementing Canvas LMS
Canvas LMS proved to be a game-changer for Zone. With this migration, Zone achieved 100% adoption of its learning environment, offering students and teachers better usability, flexible academic schedules and scope of scaling the business far and wide.
The distance learning courses take place on Canvas LMS and Zoom. The ease of accessing exams, grading and hosting sessions makes both teachers and students fans of the application. The agility and promptness of services the platform offers surpasses the older platform in every aspect. Another important upgrade was the access to a broader repository of LTI integration. This helped the team in continuous evolution of technology.
Highlights of Canvas LMS
- The team uses for platform resources for student data collection, assurance in privacy of student information, digital security, analyzing performance of each course, setting exams and questions, improving the relevance of exam formats, and maintain engagement.
- Canvas LMS enjoys a high adoption rate, owing to the instructional courses offered, FAQs, promoting self-learning, tutorials and a support team that assists teachers in academic projects.
- 100% of the EAD courses operate on the platform itself. All of the final grades for on-site or online tutoring are reported via the same.
- Canvas LMS has recorded a continuous increase in daily access through mobile devices.
- The platform is achieving scalability through cloud-based operation and modern Edtech influence.
- Canvas LMS, in short, has proved to be the most entrusted and user-friendly gateway that has led to the evolution of digital learning in Brazil.
