Creating high-value content that incorporates SEO keywords for cleaning services naturally is a powerful way to attract organic traffic. Additionally, guest posting on reputable business websites and industry blogs is a great way to reach local audiences.
Maintaining a uniform NAP record online is a must for trustworthiness. This means ensuring that your company’s name, address and phone number are exactly the same across all platforms.
Keyword Research
The cornerstone of any successful cleaning service seo plan is effective keyword research. By understanding the search terms your perfect-fit customers use when they’re researching, considering, and deciding whether or not to become clients of your cleaning business, you can design content that will appeal to them.
Aim to incorporate SEO keywords for your cleaning services into the title and meta description of each page on your website, as well as within your site’s content. Doing so ensures your website is indexed by Google, and it sends a strong signal to search engines that the information on your website is accurate and relevant.
If your business serves multiple locations, consider adding a location page to your website. This will let search engines know that you have a presence in different cities, which may boost your rankings in searches that include those cities as part of the query. Likewise, be sure to add the cities you serve to your Google Business Profile.
On-Page Optimization
When people in your area search for “cleaning service” or similar keywords, they’re looking for someone to clean their home or office. That means that optimizing your website with these terms will increase the chance of getting found online.
A crucial step is adding your business to reputable local directories. This will boost your visibility, especially on Google Maps. Ensure that your listing has accurate and consistent information — from name, address, and phone number to images of your store, staff, and before-and-after cleaning services.
You’ll also want to create location pages for each city you serve, which will send a signal to search engines that your business is local. Then, write compelling blurbs to encourage users to click your pages. Also, avoid writing giant blocks of text, as this can cause users to click away from your site. Instead, utilize imagery and break up your content into smaller paragraphs. This will make your site easier to read and will improve SEO. JetRank’s monthly SEO service can help with this if you don’t want to do it yourself.
Content Marketing
There are several effective ways to amplify the reach of your cleaning company’s content. One of the most impactful is to leverage industry reference sites – platforms directly related to your line of work that provide significant opportunities for professional networking, sharing expertise and garnering impactful backlinks.
Another strategy is to bolster your presence on Google Maps by claiming and optimizing your business profile. This significantly strengthens your local search results, and makes it easier for potential clients to find you.
Another way to boost your visibility is by creating high-value informative content – articles, blog posts or resource guides that serve as popularly shared pieces. When you create this type of content, ensure that your SEO keywords for cleaning services are strategically woven into the text.
Social Media
Although word-of-mouth marketing remains important, it’s hard to beat a high-ranking search engine result for your cleaning services business. That’s because people are more likely to trust companies they find top of the list.
To boost your search rankings, optimize your website’s content with local keywords and build social media pages that are relevant to your service offerings. Upload quality photos of your team and before-and-after shots of your work to increase engagement and improve user experience.
Ensure you’re listed in reputable local directories. Add your address to Google My Business and optimize your listing with the correct NAP (name, address, phone number). NAP consistency is vital for boosting search visibility.
Online reviews are another powerful tool to help your cleaning services company stand out. Encourage your clients to leave a review by asking them for feedback after each cleaning. Then post these reviews on your website and social media accounts. Testimonial videos are an excellent addition to your social media strategy, too.
