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Home » 6 Types of Business Signs and Where to Use Them Best
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6 Types of Business Signs and Where to Use Them Best

GraceBy GraceFebruary 29, 2024No Comments30 Views
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Businesses are like snowflakes – no two are exactly alike. And when it comes to picking the perfect signage, you need to think about what makes your business unique.

The type of industry you’re in plays a big role. A sign that works for a restaurant won’t necessarily jive for a doctor’s office. The pros at signage companies get this. They know that catering solutions to specific industries are key.

But why wait for a consultation to start thinking about what signs fit your biz? In this blog post, we’ve put together some great signage options tailored to different industries. Take a peek at the one that fits yours – it’ll give you a jump start on the process. And if you don’t see your industry here, no worries! Give us a ring and we’ll cook up some custom recommendations.

Our goal is to make sure your new sign checks all the boxes – effective branding, speaking to your target audience, and showcasing your company’s special sauce. With the right sign partner in your corner, you’ll be well on your way to signage success!

Types of Building Signs

Channel Letters

Running a professional biz? Law firm, finance company, consulting gig – you gotta look the part with your signage. Because let’s be real, people judge a book by its cover. When they see a swanky, polished sign, it says “We’ve got our act together.”

So what’s an instant dose of corporate cred for your sign? Channel letters, baby. These bad boys spell out your biz name clearly as day. The clean lines say “We’re legit.” And you can customize the look with your branding. With some creative additions like ShieldCo rusted metal signs, it’s a perfect match.

Channel letters are customizable illuminated signs that display a business’s name and branding. They work great for retail stores, restaurants, and professional businesses looking for an eye-catching focal point. Channel letters can be designed to seamlessly match a company’s branding.

The bottom line is your signage needs to reflect your A-game professionalism. Channel letters check that box for client-facing companies looking to impress. They take your biz from “We try hard” to “We’ve arrived.” Consider it an investment in your reputation – these signs make an impact. And you can’t put a price on that.

Monument Signs

Monument signs are freestanding structures placed near the street that are ideal for multi-tenant retail centers, office parks, churches, and schools. They allow the display of multiple tenant names while also incorporating branding elements through materials, shapes, and colors. Monument signs provide high visibility to drivers and pedestrians.

Window Graphics

Running a retail store? Your window graphics game needs to be on point. Those signs are your MVPs for luring in customers and driving impulse buys.

Promos, new product launches, upcoming sales – flash it all in their face! “50-60% Off!” “Holiday Blowout Sale!” Give them an offer they can’t refuse.

Clear, eye-catching graphics turn your storefront into a 24/7 advertising machine. The right signage says “Hey you, come check out our awesome deals!” Make it impossible to miss.

Window graphics allow retail, restaurants, and service businesses to promote sales, new products, and seasonal deals. Eye-catching designs and messaging draw customers inside by advertising offers and products. Window graphics can be changed out frequently. Killer window graphics speak right to your target audience. Use them to highlight your newest gear, tantalize with seasonal steals, and remind customers you’ve got just what they need.

In retail, every little thing counts when it comes to turning window shoppers into paying customers. Powerful graphics give your bottom line a healthy boost. So put your messaging on blast and watch those registers ring!

Wall Murals

Large murals incorporate visuals like products, services, or branding to make a bold visual impact. They work well for retail, restaurants, sports venues, and more that want curb appeal and visibility. Murals can display company colors and convey brand identity.

Awnings

A snazzy custom-printed awning is like a must-have accessory for restaurants, cafes, shops – you name it. More than just decoration, it keeps customers comfy from harsh sun or sudden storms. Don’t sweat, y’all – we got you covered!

Awnings make the perfect sidewalk billboard too. Slap your logo, phone number, hours, or whatever you need – go wild with the custom printing! You’re guaranteed to get eyeballs on it anytime folks are coming or going.

Plus, it adds serious curb appeal. An awning with your branding makes your biz look legit and polished. It just pulls the whole storefront together, you know? That little touch of class and shade can draw more foot traffic through your door.

So take your pick – stripey, solid, triangular, domed – and let that puppy set the tone for your joint. It’s gotta represent your style and vibe. An awning says “We’ve arrived and we’re open for business!” It’s affordable advertising and ambiance all wrapped into one beautiful package.

Marquees

Marquees with changeable lettering are perfect for theaters, schools, churches, hotels, and event spaces. They allow the announcement of upcoming events, sales, or programming. Marquees are eye-catching and often incorporate lights, making them stand out, especially at night. The changeable lettering means the messaging can be updated easily and frequently.

Marquees are a creative way to build anticipation and excitement for what’s coming soon. They provide flexibility to promote a variety of rotating events or offerings. Strategically placed above the entrance, marquees attract the attention of anyone approaching the venue. Their bright, illuminated signs are hard to miss against the building facade.

Marquees can even be fitted with digital screens or panels to display images and videos for maximum visual impact. With customizable lettering options, marquees allow venues to match their brand styles. They are a bold, dynamic signage solution perfect for spaces that want to announce their latest happenings.

Bottomline

The type of signage a business chooses makes an immense impact, not only on brand image but also on reaching customers and driving profit. It’s crucial to select solutions tailored to your specific industry and needs. Channels letters lend a polished, professional edge while printed awnings boost curb appeal. Window graphics entice impulse purchases, and monument signs direct visitors.

No matter your industry, work with an experienced sign company to bring your vision to life. Their expertise ensures you get the maximum return from your investment. Discuss not just the look you want, but your goals for the signage and target demographics. With insight into your business, they can recommend the perfect mix of solutions.

Great signage should reflect your brand identity while speaking directly to your audience. It captures attention with compelling graphics and displays essential information. Signs tell customers you’re open for business and convey what you offer. They establish your reputation and set you apart.

The cost of signage pays dividends when designed thoughtfully. Signs provide 24/7 visibility and exposure. They draw more visitors in by advertising sales and promotions. Impactful signs are noticed, read, and remembered. Your signs become synonymous with your brand.

By tuning into your industry needs and partnering with seasoned professionals, you gain signage that delivers results. Invest in solutions that work for – not against – your business. Signs should highlight your unique offerings and tell your brand’s story. When they do, they not only look great but perform even better.

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Grace

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