See PVR did buy INOX and become one in form of PVR INOX. If you do not know, PVR INOX is now the biggest multiplex brand in India. And others are not even close. Like they cover three forth of overall multiplex market in India. From big cities to small, they have now huge presence and each year, it is becoming bigger and better.
Like it was PVR leading before, with INOX behind them. But now they are one and it has killed the competition. Until some big billionaires do not take over things and multiplex market, they seem to be the winners.
Despite OTT has come, 95 per cent of big stars put their movies at the box office as it becomes the biggest way for them to earn good sums and then they sell to OTT and other platforms that are able to consume from the comfort of home.
This tells the fact that multiplex has a little worry as a percentage now waits for a movie to come to OTT. Buy for a mega movie, they do go the cinema hall. But the overall cost that a person has to bear is huge at multiplex like PVR INOX.
These all things make people watch the movie early and hence, they make a move towards ExtraMovies and other portals as they provide the latest movies for free. And this does not cost them much. But at the end of the day, it kills those who push to make a movie and others at the same time. Hence, overall outlook is something that one should do for moving things ahead for the good. This is something that should be worked upon.
Understand how
See multiplex makes a part of percentage from people watching the movies. It can be 15 per cent of 100. It can help them to bear cost of operations but it is form food they make the money from. Like cost of pop corn make them 10x or 7x money, then the overall making cost. And pop corn and cold drinks make them earn a lot. And then people eat different types of food. So with a family only, then can make 2000 or more sums. This is a lot when the cost to them comes around just 300 for those 2000. It is a reason that many people now watch just one movie than two despite the second one is also they wish to see. Or they would not have anything for the next hours and would eat before or after the movie at the food court.
Final Take
This is indeed happening now. Like these multiplexes have the Gold format where they sell elite seats and these people can be charged the same. They might feel okay with spending such money. They did make some of the offers, but those offers have not worked out well because most comes around weekends or evening. And this is where they play the tricks.Even water is not free there.
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